BlackBerry CEO John Chen spoke with candor this morning on the earnings call about the subsequent phase in BlackBerry’s licensing strategy. specifically, he mentions one of the organization’s partners could be very excited to build a pill primarily based on Android. He clarifies this is a part of an expansion phase of the software program licensing program.
Chen notes that this segment will focus on a broader set of endpoints and will make bigger into co-branded hardware to address net of things and organization of things devices.
“We are now expanding to the next phase of our licensing program. This will focus on a broader set of end points. What this MIGHT mean and I make no promise, is that you may soon see a BlackBerry tablet and it will also extend into co-branded handsets and IoT and EOT devices. These end points will run on our software and security features and be co-branded ‘Secured by BlackBerry’.”
Chen expands on his factor giving similarly context at the structure, and where BlackBerry gets a fee from the deal. The ordinary sales model exists here underneath a royalty movement, however again he clarifies on the pill the front that it is no longer a 100% committed thing as of yet.
“One of our partners are very excited to build a tablet based on Android, and so they wanted us to give them the portfolio rights to do that. I’m interested in doing that because I’m going to get royalties for every tablet they ship. I will just leave it at that, and it’s not even that, we have to curate it, we have to do a lot of things on with it, so it’s not a 100% committed thing but it’s gonna come from our partners and BlackBerry will only receive royalty but it’s using our software and us do the QA and portfolio management, so I hope that clarifies that point.”
Chen explains his point with a few acknowledgment to the challenge itself. BlackBerry has remained extraordinarily worried in those deals to validate that the safety is in the vicinity and that these branded devices meet the fine guarantee requirements befitting the logo name.