ASUS just announced the third generation of their Zenfone series. The three new smartphones, ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra bring beautiful designs and attractive features, on a budget which starts from $249 upto $499

Asus ZenFone 3

The entry in the range is the ZenFone 3 which succeeds the widely acclaimed ZenFone 2. It has a luxurious combination of brushed metal and glass with a layer of curved gorilla glass for added protection. which is a nice upgrade from the plastic build of the ZenFone 2.
The display is a 5.5-inch full HD IPS LCD and its powered by a Snapdragon 625 paired with 3GB of RAM and expandable storage of 32GB.  There is also a USB Type C port (USB 2.0 connectivity though), 16MP and 8MP cameras, a fingerprint scanner on the back, and a 3,000mAh battery. Camera features include laser-assisted autofocus, phase-detection autofocus, 4-axis OIS, a dual-tone flash, and super resolution mode (64MP).

ZenFone 3 Deluxe

The more premium ZenFone 3 Deluxe has a slightly bigger display at 5.7-inch but it still has the same FullHD resolution but now in Super AMOLED technology. Asus boasts that the ZenFone 3 Deluxe offers 100% off the NTSC color space, which means color accuracy should be excellent. Its body is fully metallic with very slim side curves and no visible antenna lines.
The ZenFone 3 comes with the high-end Snapdragon 820 processor combined with a massive 6GB of RAM and 64GB of storage (UFS 2.0). The USB Type C port now gives access to USB 3.0 connectivity with Quick Charge 3.0 in tow.

The camera uses a 23MP IMX318 sensor from Sony and the ZenFone 3 Deluxe is the first on the market with this sensor. Save for the enhanced super resolution mode (96MP), camera features remain similar to the ZenFone 3.

The ZenFone 3 will be available in three colurs – gold, black and chi(sexy blue) and it will start from $499 for the 64GB model.

ZenFone 3 Ultra

The ZenFone 3 Ultra is the largest of them all in therms of size. It ventures very close to tablet cartegory with its 6.8-inch Full HD LCD display. Other specs include Snapdragon 652, 4GB of RAM, Quick Charge 3.0, USB 2.0, the same cameras as the ZenFone 3 Deluxe, and a hefty 4,600 mAh power bank. There’s a heavy multimedia focus here, with a “TV grade” PixelWorks iris2+, dual speakers, and DTS Headphone: X 7.1 surround sound.

The ZenFone 3 Ultra will start from $479.

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